Spectators at the BET Experience Celebrity Basketball Game held in Los Angeles June 22-25 can trade up their kicks. The fan fest event will debut a new interactive sneaker event called Kicksperience.
The activation will highlight the sneaker culture phenomenon, bringing together generations of culture defining sneakers, streetwear brands, art and music to event. The pop-up will include the Vendor Village featuring a new hashtag buy-sell-trade trading pit, unique customization and collection battles, live art mural painting and performances.
The event will also feature the New Kicks and Chill Lounge where attendees can pose in a 180-degree sneaker photo booth and check out limited releases.
The four-day music and entertainment festival will showcase the best in music, entertainment and interactive activations at the fan festival, BETX Live Show tapings, seminars and celebrity appearances.