An up-and-coming brand aims to upgrade at-home fashion. Birdies, a line of footwear that combines the structure and styling of fashion footwear with the comfort of slippers, announced Wednesday a $2 million Series Seed funding round.
Led by Forerunner Ventures, the investors behind Jet.com and Dollar Shave Club, with participation from Slow Ventures, Graph Ventures, Social Capital and a few strategic individual investors, this round of funding will be used to support product expansion and increase marketing efforts. Birdies will open its first store in San Francisco in Fall ’17.
The brand was founded by Bianca Gates and Marisa Sharkey in 2015 after the duo’s search for fashionable at-home slippers came up short.
“We love to entertain friends and family at home but could never find cozy footwear that made style sense and were also comfortable for around the house. Tired of running around barefoot, in our socks, or in frumpy slippers, we decided to leverage our design aesthetic and work with incredible manufacturers to solve this issue,” said Bianca Gates, co-founder and CEO of Birdies.
Birdies are made with responsive foam, often found in sneakers, for extra comfort and bounce. Styles span satin to faux shearling lining for softness, and rubber soles for indoor traction and outdoor wear. The collection retails for $140 and is available at specialty boutiques and on the brand’s e-commerce site.
“As evidenced by the number of early customers that have shared their own discovery of Birdies with friends, it’s clear Bianca and Marisa have struck a chord in a somewhat forgotten, and certainly dated, category. We respect their founding story and are looking forward to being part of their team as they seize the potential to redefine indoor fashion with chic slippers,” said Kirsten Green, founder and managing director of Forerunner Ventures.