Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Allbirds Launches Kids’ Line, Smallbirds

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

Sustainable shoe brand Allbirds launched its first-ever children’s line, Smallbirds, in a limited-edition collection for kids 2 to 4 years old.

The line offers three colorways, NZ Blue, Kea Red and Natural Grey. Smallbirds aims to offer a sustainable shoe option for children, as well as adults. And, in classic Allbirds fashion, the shoes are machine washable.

“Customers have long been asking when we would introduce a line for kids. Given merino wool’s intrinsic qualities, it made complete sense to move in this direction—it’s soft to the touch, washable and tailor-made for sensitive young skin. Plus, the naming options were just too good,” said Co-Founder Tim Brown.

In celebration of the launch, Allbirds Co-Founder Joey Zwillinger wrote a children’s picture book focusing on curiosity, community and the courageous life of Sadie the Sheep.

“We loved the idea of connecting the Smallbirds launch with a playful story about a single person’s ability to make a positive impact on our planet,” said Zwillinger. Shoppers will get a free copy of Sadie Shaves the Day with purchase for a limited time. Afterward, copies of the book will sell for $15, with proceeds going to 826 Valencia, an organization that supports the literary arts.

Smallbirds sells for $55 online and at Allbirds retail stores in New York City and San Francisco.

Related Articles

More from our brands

Access exclusive content Become a Member Today!