Birkenstock USA announced Monday the passing of Margot Fraser, the woman responsible for bringing Birkenstocks to the US from Germany.
Fraser helped build the brand throughout its first 40 years in the market, and built a multimillion-dollar business bringing comfort to millions of people. Fraser initially discovered Birkenstocks while on a spa trip to Germany in 1966. During the time, Birkenstocks served as a new-era shoe, with an anatomically-designed, orthopedically-correct, contoured cork footbed.
“It is not an overstatement to say that Margot’s pioneering efforts paved the way for European comfort brands here in the U.S.,” said David Kahan, CEO of Birkenstock Americas. “It is because of Margot and the foundation she built that the brand is enjoying the success that it is today. And, it is because of Margot that shoes that are good for you have a place in so many stores and closets across the country.”
Fraser helped make Birkenstock the household name it is today.