In one of the more bizarre sneaker collaborations of the year, Brisk Iced Tea has revealed a new sneaker inspired by its signature summer drink.
Designed by artist Dan “Mache” Gamache of Mache Custom Kicks, the “Pineapple Passionfruit” is inspired by Brisk’s new iced tea flavor of the same name.
Only a few pairs of the limited-edition sneaker will be created and they will not be available for purchase. The only way fans can get their hands on these sneakers is by entering one of two sweepstakes hosted separately by Uproxx and Nice Kicks.
“At Brisk, we are driven by creativity and self-expression and Mache’s passion for art and sneakers lives up to that bold and unique attitude,” said Jayanthi Raja Segaran, Brisk Iced Tea director of marketing. “We’re excited to showcase Mache’s creative process and these custom kick designs with our fans.”
Mache was inspired by John Juan, the Brisk character featured on the Pineapple Passionfruit flavor packaging.
“It was a really fun, creative challenge bringing this sneaker design to life,” Gamache said in a statement. “I tried to replicate the bright and bold color and pattern elements from the Pineapple Passionfruit flavor packaging artwork.”