The company says the success of its footwear business in the third quarter was driven by demand for the Ghost and Adrenaline GTS, which grew 39 percent and 30 percent respectively, as well as early success of the Brooks Levitate with DNA AMP.
In addition to increased demand, both the Brooks Ghost and Adrenaline GTS received awards from Runner’s World in the third quarter. The Brooks Ghost 10 received Editor’s Choice and the Adrenaline GTS 18 received Outdoor Retailer Editor’s Choice.
“We’re extremely excited about the return to growth we’ve driven across the business because it shows us our products are resonating,” said Dan Sheridan, Brooks executive vice president, general manager of global sales. “The Brooks Levitate with DNA AMP is the most successful new product launch we’ve had in years. Combined with increasing demand for franchise models like the Ghost and Adrenaline GTS, Brooks is in a strong position to be the No. 1 choice for runners worldwide.”
According to NPD’s Consumer Tracking Service, Brooks grew its total U.S. adult running footwear market dollar share to 3.7% year-to-date through September 2017. Over the same period, the company also gained 1.5 share points in the $100 and above (average selling price) segment of the adult running footwear category, making it the No. 3 brand with 7.8% dollar share.
“We’ve never experienced a more dynamic time in the marketplace and we’re working harder than ever to build and deliver the best gear in the world for all who run,” said Brooks CEO Jim Weber.
“Despite uneven retail conditions, we continue to invest in future growth in run, including bringing the best talent to the Brooks team.”