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Bruno Magli Names Lucy Liu Brand Ambassador for Relaunched Women’s Line

After a three year hiatus luxury Italian footwear brand Bruno Magli is relaunching its women’s footwear line in the United States for Fall 2016, and has announced actress Lucy Liu will serve as the brand’s new ambassador.

Liu, a longtime fan of Magli’s, will not only serve as the brand’s face, but will also collaborate with Magli for the release of a namesake shoe, the ‘Lucy Shoe’. As a UNICEF Ambassador since 2004, Liu has been influential in supporting the organization’s mission of saving and improving children’s lives worldwide. As part of her partnership, Liu will be donating a portion of her proceeds to benefit UNICEF.

“I am honored to partner with Bruno Magli on its Women’s Collection and the creation of the ‘Lucy Shoe’. The opportunity to creatively explore my lifelong love of shoes with a brand I respect and admire is a dream opportunity. I hope everyone enjoys this shoe as much as we enjoyed designing it,” said Liu. “As a UNICEF Ambassador, I’ve seen UNICEF’s work first-hand to support children around the world. I am proud to be making a donation to UNICEF’s programs which provide lifesaving resources that save and protect the world’s most vulnerable children.”

Keeping in line with the heritage of Bruno Magli, the debut collection will feature signature hardware and ornamentation, as well as exquisite detailing in leather, patent leather and calf suede. The shoes, which will be produced in Bruno Magli’s heritage colors such as nudes and blacks, as well as brights for fall will have a very distinctive look with inspiration taken from the brand’s archives. The line will include both heels and flats, with a basic pump starting at $450 and a high boot retailing for approximately $1,100.

“The Bruno Magli Women’s Collection has historically been sold at better department stores including Neiman Marcus, Bloomingdale’s, Bergdorf Goodman and Saks Fifth Avenue and with this relaunch we will respond to the loyal customer demands for its return,” said Michael DeVirgilio, president of Marquee Brands, the parent company to Bruno Magli.