FFANY kicked off its second annual Shoes4aCure pop-up charitable shoe sale on Tuesday at the New York Hilton Midtown.
The 3-day sale includes donations from FFANY member brands sold at 50 percent or more off the suggested retail price. Deals span $10 infant shoes by Tommy Hilfiger and Ash, to $25 Stuart Weitzman flatform sandals, $155 Sergio Rossi stiletto pumps and $220 strappy sandals by Jimmy Choo.
Diane Von Furstenberg, Cole Haan, Jessica Simpson, Isa Tapia, Luxtrada, Giuseppe Zanotti and Tory Burch are among the brands that donated product.
All funds raised by FFANY Shoes4aCure will be donated to nine research hospitals and foundations that are leaders in innovative breast cancer research. As a result of FFANY’s funding, beneficiaries receive significant advances in breast cancer detection and treatment research.
“We are thrilled to continue to serve FFANY’s mission of philanthropy at the second annual Shoes4aCure, during the New York Shoe Expo this August,” said Ron Fromm, FFANY president and CEO. “As part of FFANY’s commitment to raising funds and awareness for breast cancer research, FFANY Shoes on Sale has donated over $50 million, which has generated a further $200 million for first step breast cancer research over the past 24 years. We are thrilled to support this cause along with our member brands for this initiative.”
The sale ends on Thursday.