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A Dress Code to Buy Adidas Sneakers?

Adidas in Thailand is taking brand loyalty to a whole new extreme.

The new Adidas NMD color variant launched this weekend. Adidas’ Thailand Facebook page posted a message stating that anyone wishing to purchase the NMD must be wearing at least three pieces of Adidas Originals merchandise, and that for some reason flip flops do not count. The rule caused controversy among fans, with one user writing that the stimulation is “insulting.”

While Adidas has yet to address this strange rule, fans in Singapore and other countries where the new NMD also launched were not asked to follow the same dress code.