Caleres is adding female media and marketing power to its board of directors. The footwear company announced Tuesday the election of Wenda Harris Millard and Brenda Freeman to its board of directors.
The Women’s Forum of New York has recognized Caleres for the percentage of women on its board. With the addition of Freeman and Millard, the Caleres board now has more than 50 percent of its board seats held by women.
Millard serves as the vice chairman of MediaLink, a strategic advisory firm consulting Fortune 100 clients on the convergence of media, marketing, advertising, entertainment and technology. Prior to joining MediaLink, Millard was the co-CEO and president of Martha Steward Living OmnimMedia and was the chief sales officer at Yahoo.
Freeman is the chief marketing officer for MagicLeap, a technology company focused on mixed reality computing platforms. Prior to her current role, Freeman was CMO for the National Geographic Channels where she oversaw brand development, multi-platform creative architecture and consumer communication. She was also global head of television marketing for Dreamworks, CMO of Cartoon Network at Turner Broadcasting and SVP for Nickelodeon integrated marketing and partnerships at Viacom. She previously sat on the board of Under Armour.
“How we best serve our customers has undergone a sea change over the last five years and it continues to rapidly evolve every day,” said Diane Sullivan, Caleres CEO, president and chairman. “Brenda and Wenda’s expertise around emerging consumer technology and trends will greatly benefit us as we continuously look to newer, faster and more creative ways to reach the customer with the shoes and brands they want—when, where and how they want them.”