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This Golf Shoe Brand is Taking a Summer Road Trip

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Golf footwear brand, Canoos, brings a new retail experience to the links. The company, best known for its casual golf footwear, kicked off a regional truck tour making stops at public courses, private clubs and golf ranges across New England.

At each stop, participants can try-on Canoos’ latest releases and test shoes on the range to get a first-hand experience. The truck offers the boat shoe-inspired Tour 3.0 boat and the new canvas collection.

Footwear brands have been hitting the road this summer. Vionic launched a summer Californian beach tour to promote its new flip-flop line, while Vibram is cruising across country with the help of REI to promote its performance soles.

The Canoos truck will continue its tour through Labor Day.

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