Cat Footwear is calling for its wearers to be “Bolder Together” in a new consumer-facing campaign for Spring ’18. The campaign encourages people to “roll up their sleeves, get things done and make change happen” together.
The message is based on Cat’s spirit for collaboration and builds off the brand’s previous “Go Boldly” campaign, which celebrated ordinary people’s extraordinary accomplishments.
The campaign will spotlight Cat’s Spring ’18 collection, which includes an expanded sandal line for women, the continuation of its proprietary Ease technology and the launch of a new comfort platform, FlexFWD Technology.
Men’s and women’s styles with FlexFWD have strategically placed flex grooves that provide superior bendability, and outsoles that offer maximum cushion and rebound. The result is a comfortable and rugged look for city explorers.
FlexFWD is designed to complement Cat’s popular Ease technology. The Ease collection features custom engineered foam that efficiently absorbs shock and returns the energy, providing out-of-the-box comfort.
Key styles for Spring ’18 include the women’s low-profile Glint and hiker-inspired Waver in sorbet colors. Men’s styles like Fathom and Theorem continue with earth tones and clean lines. All light color shoes are protected by Cat’s stain and waterproof protectant, Street Shield.