Cat Footwear celebrates the United Nations’ “International Day of the Girl Child,” on Wednesday by launching an awareness campaign in partnership with and in support of The Tricycle Collective.
The one-day social media event calls on fans and consumers of the brand to share information about the cause on Facebook, with the brand making a $5 donation in exchange for each share on the platform, up to $2,500.
The Tricycle Collective is a woman-led, volunteer-powered nonprofit organization working to provide additional support to Detroit mothers with young children who live in homes facing tax foreclosure. Their work is done through the spreading of information like knocking on doors and the raising and distribution of funds.
To participate, consumers can go to Cat Footwear’s official Facebook page anytime on Wednesday, Oct. 11 and share the designated “Day of The Girl” post.
This initiative connects to Cat Footwear’s Spring ’18 brand campaign “Bolder Together,” which is about power in numbers, and the change consumers can achieve by coming together.
“By encouraging shares on social media, we’ll be able to generate awareness and monetarily support mothers of young children in a nearby community. This Facebook event is designed to show how our Earthmovers can be bold on their own, but even Bolder Together,” said said Dani Zizak, Cat Footwear chief marketing officer.