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Champs Sports Debuts Exclusive Timberland Boot With DJ Khaled

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Champs Sports and Grammy-nominated artist and CEO of We The Best Music Group DJ Khaled, teamed up for Secure the Bag, an exclusive Timberland boot released Monday.

The collaboration with Khaled follows the sneak peak of the boot brand’s Spring ’17 Campaign.

Khaled co-designed the shoe and developed the concept of ‘Securing the Bag,’ or securing the money. The concept is reflected in the boot’s dark green upper. The Timberland emblem is stamped in a bright red to connect to the old way in which money was printed with a red treasury seal. The boots feature the signature Timberland waterproof premium suede upper, 400 grams of Prima Loft insulation for extreme weather and a padded collar for comfort. The boots retail for $200 in Champs Sports stores nationwide and online.

The Secure the Bag boot launched in tandem with a video game by the same name. The game, available now on desktop and mobile devices, features the boot as a power tool for users to utilize on Khaled’s jet skiing adventure through Miami.

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