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Cherokee Taps Eastman Group for Footwear

The Eastman Footwear Group has signed on to design and distribute footwear for Cherokee.

The company will design and distribute men’s and boys’ outdoor, casual and athletic footwear. Products will be positioned for mass merchants, e-commerce, department stores and specialty retailers nationwide.

Cherokee’s deal with Eastman is one of four license agreements the company recently signed for the U.S. The company has also tapped SaraMax Apparel group for women’s intimate apparel, girl’s underwear, men’s and boy’s underwear; High Point Design for women’s, men’s and children’s hosiery; and Cudlie Accessories for infant and children’s accessories.