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Cole Haan Taps Karlie Kloss and Christy Turlington Burns for Fall ’17 Campaign

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Cole Haan celebrates those that transcend the conventional in its Fall 2017 campaign, which was produced entirely by women and features models Christy Turlington Burns and Karlie Kloss.

Kloss and Turlington Burns tout the new fall styles in the campaign, which include plush materials like Italian leathers and velvet, and a sprinkling of metallic gold accents.

The campaign highlights what’s extraordinary in each of these women, while emphasizing the special relationship between Burns and Kloss, showing candid and intimate video vignettes and photographs of the pair, styled by Karla Welch.

“When someone is extraordinary they are being genuine to their unique passions and chasing their dreams,” said Kloss, who launched Kode with Klossy, an organization designed to empower girls to follow careers in tech.

Meanwhile Turlington Burns, who helms pregnancy and childbirth non-profit Every Mother Counts, said, “What any of us do on any daily basis is very ordinary, very routine. Extraordinary is really born from being your best possible self in any of those given moments.”

The campaign titled Extraordinary Women, Extraordinary Stories, delves deep into Turlington Burns and Kloss’ hope for purposeful change, emphasizing each models’ work towards empowering women and positively impacting girls’ lives.

“For the launch of Cole Haan Collection and the release of the newest silhouettes in our Grand Series of products, we sought two equally rare individuals,” said David Maddocks, CMO and general manager of business development at Cole Haan. “What makes Karlie and Christy beautiful isn’t what they project on camera; it’s what they choose to do off camera. Living extraordinary lives filled with purpose is something everyone can aspire to have in common with them.”

The campaign goes beyond footwear to showcase the brand’s new generation of handbags and outerwear.

The brand’s fall footwear collection ranges from $360-$690.

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