If Chuck Taylor can get a sequel, why can’t Cole Haan?
American footwear and accessories brand Cole Haan announced Tuesday the release of the 2.Zerogrand, an updated version of its popular Zerogrand sneaker, which the company first launched in July 2014.
Featuring a 360-degree platform design, the 2.Zerogrand is designed to mimic the natural motion of the human foot, promoting flexibility and cushioning, which the company says rivals top-of-the-line running shoes.
“2.Zerogrand, is an elegantly considered evolution of Zerogrand and the phenomenon we created with the introduction of Zerogrand two years ago,” said David Maddocks, Cole Haan CMO and GM of business development. “Our innovation team sought to give customers a next-generation product that moves with them to meet the demands of their always-on lifestyles. They have delivered in spades.”
The 2.Zerogrand features an anatomically contoured energy foam footbed which cradles the foot for better weight distribution and cushioning, while airflow channels and moisture-wicking material assist in keeping feet comfortable. A zonal laser-perforated brogue pattern on the vamp is a nod to the time-honored wingtip design, while also increasing flexibility.
“2.Zerogrand is the ultimate in 360˚ design and innovation combining traditionally crafted dress oxford detailing with modern performance engineering. From the wingtip laser-perforated detailing to the Grand.OS motion outsole and everything in between, 2.Zerogrand works harmoniously for unrivaled flexibility, superior cushioning and reduced weight,” said Scott Patt, VP of innovation and design at Cole Haan.
Available for both men and women, the 2.Zerogrand comes in eight different color combinations, retailing for between $250-$270 for women and $300-$320 for men. The 2.Zerogrand is avialable now through Cole Haan’s website and at Cole Haan retail locations.