Cole Haan wants your dress shoes to be comfortable.
This week the American brand unveiled GrandRevølution, a dual gender collection that fuses new comfort technology with classic silhouettes associated with the Cole Haan aesthetic.
The collection utilizes athletic inspired GRAND.ØS energy foam to provide responsive cushioning, while a lightweight torsional arch supports and steadies each step.
For men, the collection offers oxfords, a monk and a derby with achilles and tongue padding for added comfort. A flex welt creates flexibility. For women, the GrandRevølution collection features an update to the classic pump, designed to provide both ease and stability throughout the day. The pump features a GRAND.ØS motion outsole, which is seamlessly integrated into a laser-perforated leather upper.
“With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear,” said Cole Haan CEO Jack Boys. “We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” he added.
To promote the collection, Cole Haan is introducing the new “A Revolutionary Feeling” campaign starring stylish entrepreneurs. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work.