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Concepts & Diadora Collaborate on Limited Edition Pack

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Cambridge, Mass.-based sneaker boutique Concepts is celebrating its 20th anniversary this year through a series of collaborations with leading sports brands worldwide. Following the release of the limited edition “Night Tail” shoe with New Balance earlier this month, Concepts has announced the next collaboration will be with the Italian sportswear brand Diadora.

Take inspiration from the dapper styles of the 1950s, the Concepts x Diadora N9000 “Concepts Pack” is a special limited edition version of Diadora’s well-known original N9000 style.

Made in Italy, the sneaker features a unique twill material often used in suiting design and manufacturing. Additionally, there is premium suede and perforated leather, a premium leather liner, a mesh tongue and reflective Diadora logos along the side. For a pop of color, there is a pair of red eyelet grommets at the tying point, an accent shade that carries over to the custom packaging.

The “Concepts Pack” will go on sale in-store and online starting starting Feb. 27, and will retail for $200.

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