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Converse Lightens Up for Festival Season with Knit

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Converse has announced the release of a new, lightweight variant of its popular Chuck Taylor All Star II line for Spring ’16.

The Converse Chuck Taylor All Star II Knit Collection explores new materials, colors and woven textures inspired by the upcoming music festival season. A multi-dimensional look and feel is delivered through the ultra thin, tightly interwoven knit material. The depth of colors found on the new sneakers is influenced by the illuminating kaleidoscopic light shows found at music concerts.

Sneakers utilizes Nike’s Lunarlon sockliner, a nonslip padded tongue with an ultra-soft micro-suede lining. The exterior details feature a fully embroidered All Star ankle patch, high foxing, and monochrome matte eyelets.

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The collection will launch in green, black, yellow, blue, red, white and spray paint blue in North America on April 25. Styles will be sold at Converse retail stores, Converse.com, Foot Locker and Footlocker.com with a retail price of $80-85.

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