Converse is launching its own clothing line.
The classic sneaker company is debuting the Converse Essentials collection, a clothing assortment that culls inspiration from the brand’s rich footwear heritage. Similar to its Chuck Taylor All Star sneakers, the new line will adapt to consumers’ bodies, becoming softer with each wear. Converse Essential’s apparel was created with fabric that fades naturally, has durable stitching and sustains a proper shrinkage fit.
To celebrate the launch of the Converse Essentials collection, Converse and Fragments founder Hiroshi Fujiwara are dropping a limited-edition collaboration, Converse Essentials x Fragment. The collection is a hybrid of Hiroshi’s vintage garment detailing and Converse’s timeless look. The line contains functional everyday apparel for consumers with active lifestyles, including black tees and pullover shirts.
Read more at Sourcing Journal.