Creative Recreation’s campaign for Fall ’17 celebrates up-and-coming creative talent.
The campaign, which follows the Fall ’16 campaign with musician Nick Jonas, stars six distinct personalities from unique artistic backgrounds with the message that creativity matters.
“Creative Recreation has always been about embracing the creative community,” said Vance Hayes, Creative Recreation president and general manager. “This fall campaign is an evolution of the creative spirit that continues to move our brand forward. We have embraced working with a variety of different individuals that are in the spirit of our core values.”
The campaign features hip-hop artists Rob $tone, female rapper Leaf, actor and performer Keiynan Lonsdale, Vine star King Vader, electronic music producer D33K and Dreezy, also known as the “Princess of Chicago Rap.”
“For Fall 2017 we are proudly standing behind our name Creative Recreation,” Dominique LaFargue, Creative Recreation marketing manager. “We’ve partnered with artists who share our same core belief, that creativity matters. These talented up-and-comers are in their own lanes, pushing the boundaries and creating their own wave. We are excited to share their stories and struggles with our audience and hope to inspire creativity and perseverance within all of us.”
Each artist showcases the diversity of Creative Recreation’s Fall ’17 collection, which balances vibrancy with neutrality, geared towards the “urban explorer.” Highlights in the collection include the women’s Savona hi-top in caramel, metallic silver and black leather, and men’s Matera with exaggerated lace loops. The collection is available now on creativerecreation.com.