Crocs has a good thing going on with brand ambassador Drew Barrymore—and it knows it. The family footwear brand announced Wednesday that it is extending its partnership with Barrymore for a Spring ’18 collection of women’s and children’s footwear designed in partnership with the actress.
The Drew Barrymore ♥ Crocs line will launch globally in Spring ’18, combining comfort and bold colors with touches of Barrymore’s personal design style, including exclusive graphics and embellishments.
“Drew has been hands-on in making sure that our Drew Barrymore ♥ Crocs collaboration personifies her optimistic personality, upbeat attitude and unpretentious spirit, while continuing to celebrate one-of-a-kindness through the universal feeling of love,” said Crocs Sr. Vice President of Global Product and Marketing Michelle Poole.
The collection will roll out in two drops. The first collection will be available to consumer beginning February 2018 and include the Crocs Classic Clog, Crocband Clog and Sloan Slides. The second drop in May 2018 will also include the Isabella Sandals and Flips.
Crocs began its partnership with Barrymore in 2016 when she joined the brand’s “Come As You Are” campaign as one of four ambassadors. Barrymore will continue in that role throughout 2018, in addition to collaborating on her new line.