Targeting consumers in the U.S., China, Germany, Japan, Korea and the U.K., in 2016 the global #FindYourFun campaign will utilize a variety of channels, including broadcast, digital, print/out-of-home, social, e-commerce and in-store.
New for 2016, Crocs has created brand integrations and partnerships to help consumers “find their fun” in different ways and places, including placements on NBC’s Today Show, the Food Network, Time Out magazine, and the mobile phone game Heads Up! by Ellen DeGeneres.
“We are excited to build on the global success of #FindYourFun to help more fans and consumers connect this year with our fun-loving brand and their own sense of fun,” said Terence Reilly, Crocs chief marketing officer. “We have created even more impactful ways to tell our product stories and let consumers find their fun, whether it’s inviting them to take a fun day or act like their favorite superhero.”