A fashion faux pas, a social pariah, the often mocked Crocs are now having their fashion moment.
Crocs and Christopher Kane collaborated for the fashion house’s Spring 2017 runway show during London Fashion Week on Monday. This is Crocs’ first runway collaboration, and with the social media stir this unexpected collaboration has created, it is unlikely to be the brand’s last.
The Crocs x Christopher Kane collection features the classic Crocs clog silhouette updated in a special marble pattern in green, blue, orange and brown.
The shoes are embellished with natural gemstone Jibbitz, Crocs’ line of shoe charms that fit into the perforated holes of its clogs. Jibbitz are usually made from rubber or plastic. Christopher Kane’s version is a clever reversal, elevating the plastic charm to a beautiful gemstone.
“When Christopher Kane approached us about this opportunity, we were delighted and excited to work together with such an iconic force in the fashion world,” said Michelle Poole, Crocs senior vice president of global product and merchandising. “Working with Christopher reinforces our belief that our iconic clog is incredibly relevant in today’s style arena,” she said.
“I always work with unexpected items and combinations, transforming the everyday into desirable luxury,” said Kane about the collaboration. “I wanted to bring my own stamp and DNA to Crocs’ classic clog and achieve something really special. The marble print feels very earthy and I often think of Crocs shoes in a very grounded way, worn with either an evening dress or with jeans, and adding the rock crystals brings a bit of luxury to this everyday style. Crocs are arguably the most comfortable shoe, and I love that they are slightly awkward and might be perceived by some as ‘ugly’. They have a very naïve and childlike shape which I especially like when they look extra clunky on the foot.”