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Deckers Brands Appoints David E. Lafitte to COO

Deckers Brands, owner of Ugg, Teva, Sanuk, Tsubo, Ahnu, Mozo and Hoka One One brands, announced Tuesday the appointment of David E. Lafitte to chief operating officer (COO), effective Feb. 2, 2015. He replaces Zohar Ziv, who retired from the company on Jan. 16.

Ziv, who served as COO for eight years, contributed to the company’s international retail and ecommerce expansion. He announced his retirement in April 2014.

Lafitte has served as general counsel of Deckers since January 2012 and also was a shareholder in the law firm, Stradling, Yocca, Carlson & Rauth, P.C. where he was a member of the firm’s board of directors and executive committee. He specialized in corporate and securities law with an emphasis on public and private mergers and acquisitions, venture capital financings, securities offerings and technology licensing.

Angel Martinez, Deckers Brands president, chief executive officer and chair of the board of directors, said, “David has been a key member of our management team during a period of significant expansion. He is a natural leader and team player and has demonstrated an ability to navigate the many facets of our fast-growing and evolving business. We will benefit from his experience and deep knowledge gained from working with a wide range of companies in diverse industries, particularly as we look to drive best practices and further innovate our manufacturing, IT and inventory management functions.”

Lafitte said, “I’m looking forward to expanding my role with our seasoned management team at this exciting time in the company’s history. Deckers is developing a compelling consumer-centric global business model that is supported by a diverse portfolio of brands, a culture of innovation and a commitment to fostering engaging, convenient and seamless shopping experiences for consumers. I am excited to contribute to further building on a first-class infrastructure and supporting our strategic expansion.”