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Deckers Appoints New President of Fashion Lifestyle

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Andrea O’Donnell has been appointed to president of fashion lifestyle at Deckers, effective today, the footwear brand announced.

O’Donnell joins Deckers Brands from DFS Group Limited, a multi-billion dollar retailer majority owned by LVMH, where she served as president of global merchandising.

“We are pleased to welcome Andrea to the Deckers family,” said Dave Powers, Decker Brands president in a statement. “Her background in strategic planning, product, and merchandising coupled with her vast international experience make her the ideal fit to head our newly created fashion lifestyle group. Under Andrea’s leadership, we will be able to build upon the UGG brand’s strong foundation to accelerate penetration of highly attractive footwear and non-footwear categories, launch Koolaburra, and drive global growth.”

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