Differential Brands Group has announced the acquisition of Scandinavian lifestyle brand Swims As (“Swims”), the first acquisition for Differential Brands’ omnichannel “Premium Plus” program.
Known for its range of water-resistant footwear and sportswear, Swims distributes its full range of footwear, swimwear, outerwear, ready-to-wear and accessories worldwide through high-end department stores, independent specialty stores and luxury resorts. The company also sells product through its own website and through 10 licensed Swims-branded stores. The transaction is expected to be immediately accretive for Differential Brands.
Differential Brands CEO Michael Buckley said in a statement, “This marks the first acquisition for Differential Brands, and we are thrilled to be adding Swims, a sought-after lifestyle brand, to our portfolio. Swims’ unique, global footprint in the water-resistant footwear and apparel category aligns well with our strategy to build a portfolio of complementary, premium brands that consumers are passionate about. We believe that SWIMS offers significant growth opportunity through increased brand awareness and continued expansion in both the U.S. and international markets.”
Alex Eskeland, Swims president and co-founder, added, “We are excited to partner with the Differential Brands team to capitalize on their expertise and infrastructure, as well as leverage their omnichannel distribution strategy to expand Swims’ presence, including in the U.S. We’re also looking forward to helping diversify the geographic presence of Robert Graham and Hudson through our well-developed international network.”