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DSW Moves Into the Middle East

DSW announced Thursday its first expansion outside of North America, moving into the Muscat Grand Mall in Oman with the help of the company’s franchise partner in the area, Apparel Group.

Despite the company’s recent fumble in first quarter sales, DSW continues to expand, making its mark outside of North America.

The Oman store will stock classic brands like Nike, Adidas, Birkenstock, Toms and more at the company’s signature discount prices.

“We are excited to create the largest footwear retail destination in the region. We are extremely pleased with the initial customer reaction to our first store in the region,” said Simon Nankervis, DSW Inc. chief commercial officer. “We look forward to working together with Apparel Group, our franchise partner in the region, to introduce our brand to new customers and additional markets over the next five years.”

Apparel Group is a lifestyle retail company in Dubai, United Arab Emirates, and represents 65 international brands.