Ellen DeGeneres is bringing her casual footwear brand, ED by Ellen DeGeneres, to QVC.
Having already won over QVC’s audience with her home goods and holiday décor, the comedian introduced the one-year-old footwear brand made with Camuto Group for the first time on Thursday.
“I am so excited to bring my footwear collection to QVC. A lot of people say they’d love to spend an hour in my shoes. Now all you have to do is buy a pair, watch three straight hours of cat videos online and you’ll know exactly what it feels like,” said DeGeneres in a statement.
The collection, which is already available in select retailers, features DeGeneres’ taste for soft hues with light blue, tan, white, blush and black in a number of easy silhouettes, including slides, sneakers and block-heel sandals. Shoes retail for $89-$120 and are available while supplies last.
ED by Ellen DeGeneres footwear launched exclusively at Nordstrom last spring. It has since expanded to Lord & Taylor and Zappos. The brand has become known for signature details, like contrasting stitching and printed lining and shoes with positive words and sayings, like ‘laugh’ and ‘love.’
“The ED Ellen DeGeneres footwear collection features a mix of casual, fun and athletic styles that reflect Ellen’s own spirited personality,” said Rachel Ungaro, QVC VP of merchandising. “Her shoes perfectly embody the element of positivity and fun that Ellen is known for, and I’m sure our customers will be as excited about the collection as we are.”