Fabletics, the online subscription activewear brand co-founded by actress Kate Hudson, announced Tuesday its expansion into footwear with a new budget-friendly capsule collection.
Available exclusively to Fabletics’ Flexible VIP members, the collection offers 11 fashion-focused athletic silhouettes, including faux suede slip-on hi-tops, platform slip-on sneakers, a snow sneaker boot and sneakers with sock constructions.
“We are thrilled to expand the Fabletics brand into another new category with the launch of footwear, which is being introduced in direct response to feedback from our members,” said Adam Goldenberg, co-CEO and co-founder of TechStyle Fashion Group. “Our goal at Fabletics is to bring women everything they need to live an active lifestyle, and with our new footwear collection, they can easily outfit themselves in fully styled head-to-toe looks.”
For a true athleisure look, Fabletics marries lightweight materials, flexible constructions, memory foam soles and breathable mesh with fashion elements like trendy elastic straps and reflective accents. The collection’s grey, black, olive, navy and white colorways complements the brand’s fall activewear collection.
The footwear collection is available now at fabletics.com and retails for under $60 for VIP members in the U.S., Australia, Canada, Germany, Spain, France, UK and the Netherlands.