Fashion social media analytics company, Stylophane, ranked the top 100 fastest growing footwear brands on Facebook during the month of February 2017.
Puma ranked first with snapshots of its Swan Pack worn by the New York City Ballet and brand ambassador Kylie Jenner. Facebook was also a place where the brand received some heated feedback about Jenner posing in its athletic wear.
Puma was followed by Adidas (135,085 new likes), Skechers (122,653 new likes), Heelys (97,004 likes) and Nike (95,303 likes).
G-Star, Rock Revival, Grace in LA, Raiders Jeans and denim mill Vicunha Textil rounded out the top ten.