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Famous Footwear Joins the In-Store Pickup Trend

Famous Footwear announced Friday the addition of free in-store pickup at more than 1,000 of the retailer’s locations.

Catching up to its competitors like Shoe Carnival and Footaction, Famous Footwear shoppers can now place orders online for in-store pickup, evening out the playing field for the Caleres-owned brand .

“Giving our customers the opportunity to pick shoes up the same day is a big plus. And with our convenient locations, it makes it very easy. We quickly saw the success of this program in our pilot,” said Rick Ausick, division president of Famous Footwear.

Online shoppers need only select the store they wish to pick up their purchase from when adding items to their checkout cart, prior to completing the purchase. Once shoes are ready for pickup at the selected location, shoppers will get an e-mail, typically within two hours of placing the order during regular business hours.

“This new service allows Famous Footwear customers to buy online and wear the same day,” said Ausick. “We think customers will really benefit from this service as we head into the busy back-to-school season.”