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FDRA Unveils New Communication Strategy and Website

The Footwear Distributors and Retailers of America (FDRA) unveiled a new and improved website designed to clearly communicate to the footwear industry.

The new outlines to policymakers the impacts duties and regulations have on footwear jobs, tracks the size of the industry and examines innovations and advancements to footwear consumers. Visitors to the website will also find easier access to footwear sourcing data, material costs, duty rates and chemical and physical testing requirements by country.

FDRA says the site is part of a new communications strategy that seeks to drive more value to FDRA members, their employees and the industry at large. FDRA President and CEO Matt Priest said the site will provide a public face to share the industry’s story while continuing to be a member-only footwear resource to help professionals execute their jobs more efficiently and effectively.

“Our new website is part of an aggressive and fresh strategic communications effort that started with our weekly Shoe-In Show podcast and will continue with an array of new and improved products and resources launching in the coming weeks and months,” he said.

Priest continued, “It is not enough to provide mere data and stats—we are pushing forward with new ways of explaining footwear information and trends through engaging visuals, timely videos, regular Shoe-In installments and our traditional in-depth reports because we know people consume content in customized and unique.”