The Paris Fashion Week debut of Fenty Puma is getting an album-inspired release.
The Puma label co-designed by Rihanna will stream its Spring ’17 presentation live on Tidal, the global music streaming platform, this Wednesday.
This move move gives fans across the globe the opportunity to watch the debut of the coveted collection, while gaining exclusive access to interviews and behind the scenes content presented throughout the night. Non-Tidal members can also gain access to the presentation, which will be livestreaming at 1:30 and 2:30 PM EST.
“It’s a dream for me to be able to present my second collection of Fenty Puma by Rihanna in Paris,” said Rihanna. “I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris.”