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Adidas Teams Up with Finish Line for Exclusive PureBoost Release

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Adidas partnered with athletic retailer, Finish Line, to launch an exclusive PureBoost collection for men.

The PureBoost features a low cut design with Primeknit fabric on the upper and leather accents on the heel near the Boost sole. The sleek running silhouette and breathable fabric make the sneaker fashionable for both gym and street styles.

The exclusive shoes comes in five colorways: black/white, black/burgundy, burgundy/red, blue/navy and white.

“Boost technology has been a huge game-changer for Adidas and a must-have for sneaker collectors,” said Ronnie Jefferson, Finish Line senior vice president and general merchandising manager. “We are thrilled to be the only athletic retailer to offer PureBoost alongside Adidas and provide our customers with a premium product that aligns with their unique and personal styles.”

The shoes sell for $140, exclusively at Finish Line stores.

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