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Finish Line Opens Revamped LA Flagship

Finish Line opens the doors to its revamped Los Angeles flagship store in the Del Amo Fashion Center this weekend. The updated retail space features a fresh design concept that highlights key product offerings from brand partners and new digital display integrations.

The store puts technology at the center of the store’s total experience, creating unique, immersive customer interactions. “Our elevated store concept continues Finish Line’s effort to authentically connect with our consumers and demonstrate category-leading digital capabilities,” said Mike Grimes, Finish Line senior vice president, brand and consumer experience. “Elevated brand partner displays and cutting-edge technologies set a new in-store standard that strengthen Finish Line’s position as the destination for the latest and greatest sneakers in the marketplace.”

Featured footwear at this location includes the Air Jordan 1 Retro Hi Flyknit, Nike Air More Uptempo Wheat, Puma NTRVL collaboration with Jeff Staple and the Fenty Puma by Rihanna collection for women.

The store is the third Finish Line location to receive these updates alongside Woodfield Mall in Chicago and Roosevelt Field in New York.

Finish Line celebrates the grand opening with giveaways, including brand takeovers from Nike, Adidas and Jason Markk. Additionally, members of the store’s loyalty program, Winner’s Circle, that spend $75 during the weekend will receive a $15 reward. Finish Line will also offer a Jason Markk gift with any full priced footwear purchase.