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Finish Line Upgrades App with Personalized Features

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Finish Line aims to offer shoppers a personal experience through its updated app.

The athletic retailer rolled out the new generation of its Winner Circle loyalty app on Monday, providing an “inspiration” feed, tailored product recommendations, access to upcoming product releases and a seamless in-app shopping and checkout.

Winner’s Circle customers can also access rewards and exclusive “Finish Line Live” streaming video events. The new “Finish Line Live” feature provides Finish Line the ability to stream exclusive live or pre-recorded video directly to app users. The retailer will also incorporate in-store beacon and geo-fencing technology to launch tailored offers and in-store opportunities based on customer preferences.
“As we continue to define and refine the brand experience to inspire our customers and encourage them to engage with us, timeliness and relevancy are critical factors,” said Danielle Quatrochi, Finish Line senior vice president of digital customer experience and innovation.

“Our latest iteration of the Winner’s Circle app gives us a unique competitive edge via the introduction of several app features not currently offered within the retail industry—complete with a truly frictionless shopping experience right in the palm of your hand.”

Finish Line’s loyalty program has more than 10 million members nationwide.

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