Reebok unveiled a first look at the interior visuals of its new global headquarters in Boston’s Seaport District. The fitness brand is working with leading global architecture and design firm Gensler on new building.
New renderings show a main entrance and reception area with a digital display component to showcase a rotation of brand messages and product campaigns. The work area offers alternative meeting locations to encourage collaboration and a view of the Boston skyline, while the café features stadium bleacher seating for large group events and meetings.
Billed as the “Home of Fitness,” Reebok plans for the space to be among the most innovative and healthiest workplaces in the U.S.
“The new home of fitness will be more than just an office building, it will be a workplace unlike any other in an amazing part of the city. It will be a great environment to inspire Reebok to make the best fitness products in the world. These new visuals show that the new space is modern, beautifully designed, and innovative while retaining the authenticity of this historic building,” said John Lynch, Reebok vice president.
Reebok intends to move into the space located in the Innovation & Design Building this fall.