HP Inc. released FitStation powered by HP, a new platform that will deliver custom-fitted and individualized footwear through innovative 3-D scanning, dynamic gait analysis and manufacturing technologies.
FitStation is being billed as the “next step in the company’s journey to reinvent how the world designs and manufactures with commercial 3-D technologies.”
Through FitStation, HP aims to reinvent the in-store retail experience for shoppers with end-to-end footwear technology that provides precise fit and individualized products, produced locally for speed. The digital foot scanning platform allows customers to create a profile, choose to receive personalized off-the-shelf insole and shoe recommendations, fully customized 3-D printed insoles, or design their own pair of custom footwear.
The system will use HP Multi Jet Fusion printing technology to manufacture a 3-D printed insole.
“FitStation is a truly disruptive platform that will improves people’s lives and change the way people purchase footwear and shoe insoles,” said Louis Kim, Global Head of Immersive Computing, Personal Systems, HP Inc. “We are reinventing the footwear shopping experience, bringing a level of customization and personalization never before seen. We are stitching HP’s capabilities in 3-D scanning and 3-D printing to bring this Blended Reality vision to life and are working with leading partners within the footwear industry to develop this revolutionary platform.”
Superfeet, which manufacturers over-the-counter insoles, is piloting the platform in select stores across the 4,000 retail locations where they have a presence. Steitz Secura, the specialist for safety shoes manufactured in Germany, will use FitStation to aid in its focus on comfort, preventative health and safety.
“For 40 years, we have set the standard for shape and fit. Until today, the technology to deliver a 3-D printed insole that meets Superfeet’s exacting standards didn’t exist,” said Eric Hayes, Superfeet chief marketing officer. “Our new solution allows us to create the most individualized shape and fit on the planet.”