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FN Platform Presents Glass Slipper Awards

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Storytelling is a crucial part of a brand’s retail marketing strategy. On Wednesday, FN PLATFORM presented the Glass Slipper Awards, recognizing exhibitors that best used their booth space as a platform to tell their story.

British brand Irregular Choice’s eclectic booth took home the award for the Most Innovative Booth Interior. Fellow U.K. brand Hotter won the award for Best New Exhibitor.

Florsheim, which is celebrating its 125th anniversary, received the award for the Most Creative Use of Space.

Vionic Beach, the new flip-flop line by Vionic, was awarded Most Imaginative for their pop-up beach hut.

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