In the first spot “It’s Not Real Yet” – set prior to the draft – Simmons produces his own, homemade Foot Locker commercial alongside a life-sized papier-mâché version of NBA star Karl Anthony Towns. The second spot, titled “It’s Real Now,” features additional NBA talent – Karl Anthony Towns, Devin Booker and D’Angelo Russell – giving Simmons some much-needed advice on life after the draft.
“We’re thrilled to celebrate another NBA Draft with an elite player like Ben Simmons,” said Stacy Cunningham, Foot Locker executive vice president of marketing. “Featuring four awesome young talents in our Foot Locker Draft campaign speaks volumes to the brand during this marquee sports moment.”
The spots will air nationally on ESPN during the live broadcast of the 2016 NBA Draft. The spots are part of Foot Locker’s “Approved” marketing platform, created by worldwide agency BBDO.
“It’s awesome to get the chance to work with guys like Karl, D’Angelo and Devin, who just went through this process last year,” Simmons said in a press release. “It’s been fun to hear their experiences first-hand as NBA rookies, and even apply that humor to this campaign.”