The athletic-shoe retailer sent three loyal sneakerheads across the globe to various launches. Deshawn Martin of New York flew to Milan to attend the Nike Air Max 97 launch. Meanwhile, David Tyndale of Mississauga, Ontario, flew from Toronto to Amsterdam to get the “Silver Bullet” kicks by Nike. Finally, Luke Graydon of London traveled to Time Square in New York City to grab the Nike Tuned Air.
“At Foot Locker, one of the things that sets us apart is our global footprint,” said Dick Johnson, Foot Locker CEO and president. “We are proud to play a leading role in shaping and driving sneaker culture in cities around the world. Having the opportunity to share our global viewpoint with Foot Locker consumers is a great reflection of that role.”
Accompanying the ‘Pick Up Trips,’ Foot Locker launched two new social media campaigns through its global handles this week. Through the hashtag #MySneakerStories, the retailer is asking sneakerheads across the world to share personal sneaker stories. The retailer is also tagging certain product images with #GloballyApproved to signify the nationwide launch of the product.