Footwear retailer Foot Locker announced a partnership with Nike to debut new in-store and pop-up experiences to Foot Locker shoppers. A new pop-up shop, Sneakeasy, and specialty store House of Hoops and Foot Locker’s adding of specially trained Nike experts in-store are all new additions to the Foot Locker and Nike partnership.
The Sneakeasy takes place in New York City in the form of a pop-up, showing shoppers what’s in store for Nike and Jordan sneakers. The Sneakeasy offers up a carefully curated collection of Nike and Jordan items, exclusively in partnership with Footlocker.
The first sneaker to launch at Sneakeasy is the Special Field Air Force-1 Mid “OBJ”, which retails for $160, and is already open for reservation through Foot Locker’s app. More drops are to come, along with new product offerings.
Shoppers are encouraged to follow both Foot Locker and Nike on social media and through Foot Locker’s VIP loyalty program and Nike’s Nike Plus program for special prices and member benefits.
The Sneakeasy will be open from Nov. 22-Dec. 1.
As for the new Nike experts set to help shoppers in Foot Locker stores, two new full-time job opportunities , Nike Pro Athletes and Nike Pro Leads, were added by Foot Locker in special partnership with Nike to help push customers to Foot Lockers.
“At Foot Locker, we are proud to have associates who are so deeply knowledgeable and passionate about all the great premium products we have to offer,” said Tony Aversa, VP of customer experience and sales for Foot Locker North America. “These new Nike Pro Athlete and Lead positions will allow for even more in-depth consumer connections for both Foot Locker and Nike.”
Meanwhile, in Harlem and Boston, House of Hoops, NBA Player Edition will now offer shoppers Nike and Jordan basketball sneakers seen right off of the NBA court. Now shoppers can find specific colorways of their favorite players at select House of Hoops locations as quickly as the day after the kicks game-day debut. The Nike Kyrie 3 Luck, worn by NBA athlete Kyrie Irving, now a limited number can be found at the Boston and Harlem House of Hoops flagships for $120.