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How Exclusivity and Nostalgia Are Driving the Youth Footwear Market

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Along with the near ubiquity of athletic-inspired footwear among today’s youth, a new trend has emerged: the dominance of nostalgia and exclusivity in the juniors footwear market. Perhaps the best example of this trend can be found in the sneaker resale market. According to StockX, a leader in sneaker resale, Nike’s Air Jordan silhouette was the…

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