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Forget Millennials—Brands Need to Focus on Generation Z

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Still struggling to get to grips with the Millennial consumer? Just give up.

“As a retailer, if you haven’t reached this demographic, you don’t understand Millennials, it’s too late,” said David Yi, a fashion reporter at Mashable, speaking recently during a panel discussion titled “Breakfast With the Disruptors” and co-hosted by Project New York and Fung Global Retail & Technology.

Going so far as to call Millennials “super boring” and “dead,” he urged the brands and retailers in the room to focus their attention on Generation Z—those born after 1995—instead.

Read more at Sourcing Journal.

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