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Fortnite Helped This Footwear Brand Double Sales With One Collaboration

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

The rise of gaming has been precipitous, professional gaming even more so, and brands have slowly begun to understand the pull that the trendiest of esports gaming communities can have when it comes to pushing sales—just ask ISlides, the sandal brand that saw a collaboration with a well-known gaming influencer double its sales on a…

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