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Synclaire Brands Acquires License for Frye Kids

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The Frye Company’s timeless designs transcend age. The heritage boot brand has tapped Synclaire Brands to produce and distribute its children’s collection beginning with the Fall ’17 line.

The fall collection, offered in infant, toddler, boy and girl sizes, will include 40 styles spanning Frye’s iconic western and combat boots, to casual slip-ons and sneakers. The targeted wholesale distribution includes select Frye stores, thefryecompany.com, Nordstrom, Zappos and Amazon, with retail prices ranging from $45-$125.

Frye comes as a welcome addition to Synclaire’s extensive portfolio of children’s footwear brands, including Stuart Weitzman, Sam Edelman, Kenneth Cole, Tommy Hilfiger, Ash and Ivanka Trump.

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