The Ringling Bros. circus isn’t the only show ending in 2017. Messe Düsseldorf announced Tuesday that it is transferring GDS to Igedo Company. The new organizer will debut a revamped concept in late August or early September 2017 at Düsseldorf’s Areal Böhler venue.
Messe Düsseldorf has pulled all the stops to revive GDS, including an elaborate redesign, new dates and the introduction of blogger programs and sustainability seminars. However, attendance and participation in the event has continuously dipped. Werner Matthias Dornscheidt, Messe Düsseldorf president and CEO, attributes the decline to the changes in the shoe sector.
“The sector has radically changed over the past few years and the pace has picked up again. The major event which GDS has been for over six decades, no longer seems to be the right format for the current challenges within the shoe sector,” Dornscheidt said in a statement. “For this reason we are now taking consistent action with new responsibilities and a new venue. My thanks go to the great GDS and tag it! team headed by Kirstin Deutelmoser who have been committed to our shoe trade shows with great dedication and many innovative ideas.”
GDS will be held for the last time at the Messe Düsseldorf site from Feb. 7-9. After the February event, Igedo Company will take over as the shoe show’s organizer. GDS Director Kirstin Deutelmoser will assist with the transition.
“My thanks go to all our customers, many of whom have been at our trade shows for decades, and the numerous supporters who have been at our side with advice to bring our concept to life,” she said. “I hope they will use this opportunity for new beginnings at the shoe trade show.”
Igedo, which organizes the CPM International Fashion Trade Show in Moscow and Gallery in Düsseldorf, plans to hold the new event at Areal Böhler. Igedo managing partner Philipp Kronen describes the warehouse-like space as an “emotionally-charged location.”