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Gold’s Gym Dabbles in Footwear with Vibram

A Venice Beach icon and Schwarzenegger’s gym of choice, Gold’s Gym is stepping out of the weight room and entering the footwear market.

Gold’s Gym has announced a new partnership with Vibram which will see the release of a collaborative version of Vibram’s FiveFinger sneaker. A minimalist shoe with five toe compartments, Vibram’s FiveFinger has become the preferred shoe for various workouts like CrossFit training, watersports, running and more. In this new collaboration, Gold’s Gym’s fitness experts will work with Vibram for a new design.

“The launch of a Gold’s Gym FiveFinger cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand beyond the gym,” said Gold’s Gym CMO Michael Cobb. “Vibram’s footwear expertise is invaluable and we look forward to developing a shoe that maximizes function and form.”

The Gold’s Gym x Vibram FiveFinger shoe is expected to launch by early 2017 throughout North America.